Aline Preto Mora
Dove Masterbrand Global Senior Brand Manager @Unilever
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WORK HISTORY
Dove Masterbrand Global Senior Brand Manager @Unilever
London, GB
Development, management & tracking of a new challenger sub-brand under Mentadent,Pepsodent and P/S for the launch of the 1st Unilever Medical Device productResponsible for the development of creative engagement campaigns for the Therapeutics segment under the Smile brand (comprising of Signal, Mentadent, Pepsodent, P/S). Creation of global Integrated communication (traditional and online media), considering different legal and regulatory aspects, as well as specific local needs.Development of media model and frameworks of communication taking into consideration different country strategies.Social strategy development and content management to promote closer consumer engagement Support countries on the communication of new innovation, as well as day to day engagement with consumers.Brand development elements such as brand book and guidelines.Cross agencies management to develop different traditional and non traditional assets across different campaigns.Concept Creation and Innovation Management for the launch of new variants in China
EDUCATION
ESPM Escola Superior de Propaganda e Marketing
ADVANCED BRANDING: BRAND AS AN STRATEGIC ASSET, Branding - Specialization
Metanoia Institute
Certificate, Therapeutic Skills and Studies
University of Surrey
Masters, Creative Writing
Chartered Management Institute
Certificate in Management and Leadership, Business Administration and Management, General
The Open University
Postgraduate Certificate, Systems Thinking in Practice
USP - Universidade de São Paulo
graduation, Communication: Public Relation
ABOUT ALINE PRETO MORA
I\'ve started my professional journey within a non-profit setting dedicated to digital inclusion and, over the years, I\'ve worked as a volunteer and paid assistant across different organisations dedicated to education in different forms. Eventually, I joined Unilever, where I have dedicated my career to develop winning mixes, applying PR and marketing techniques as tools to create a profound relationship with consumers and build brand love. During my years in the business, I’ve move across the local, regional and global structures and worked to create compelling innovations and campaigns that could promote meaningful change in consumer lives. I have learned and applied a robust set of skills to create winning innovations and ads and became a hard advocate of teamwork as a stronghold to create powerful innovation. As such, I’ve strived to stimulate excellence on multifunctional teams, building a deep sense of alignment and transparency that resulted in a constant ‘go get it’ attitude. Furthermore, I strongly believe in brands responsibility to build and improve the community around them as key to unlock consumer love and deliver outstanding business results.
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