Michelle Freeman
Lead Communications Consultant @PenFed Credit Union
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WORK HISTORY
Lead Communications Consultant @PenFed Credit Union
Consulting via Piper Companies
EDUCATION
The University of Texas at Arlington
Bachelor of Arts (B.A.), Communications/Advertising
Collin College
Associate's degree
SKILLS
ABOUT MICHELLE FREEMAN
As a Senior Creative Copy Leader, I write strategic, multichannel B2C and direct-to-consumer messaging that drives results. Twenty years in, and I’ve written long- and short-form copy for diverse audiences and channels—from CRM campaigns (email, push, SMS) to digital, social, print, and in-store. I’ve developed messaging for both internal communications (intranet news, employee messaging) and external brand campaigns across fashion, fitness, home, beauty, B2B, credit financing, customer acquisition and retention, and more.My motto has always been, “Loving what you do will make you happy. Being passionate about it? That’s what makes it powerful.” A few things I\'m proud of:• Leading and writing full-funnel campaigns that reach customers wherever they are in their shopping journey• Reigniting legacy brands and launching new ones, from concept to execution• Driving customer acquisition growth with campaigns that deliver measurable results• Building voice and copy guidelines that improved creative efficiency and consistency across 12+ channels• Establishing editorial standards and quality-control processes that ensured clarity, compliance, and brand integrity at scale• Mentoring writers and partnering with cross-functional teamsMy specialties:Brand storytelling | Omnichannel campaign creative | DTC & lifecycle storytelling | Internal & external communications | In-house agency leadership | Content strategy | Voice & tone development | Retail marketing | Performance-driven messaging | Optimization & testing
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