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Alicja Twardowska
Product Manager @VELUX
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WORK HISTORY
Product Manager @VELUX
Warsaw, PL
Support growth of accessories to VELUX roof windows (blinds, awnings and shutters), by understanding of CEE customers’ needs, identifying business opportunities and leveraging them to growth with relevant product solutions.The CEE region includes 15 countries.• Ensure good understanding of markets needs• Drive product and price strategy• Manage product launches• Initialize and evaluate promos and campaigns• Supply input to external messages and activities• Develop internal knowledge and understanding• Competitors’ analysis• Cross functional cooperation
EDUCATION
Warsaw University of Technology
Bachelor of Engineering (BEng), Faculty of Production Engineering, Institute of Printing (BEng)
ABOUT ALICJA TWARDOWSKA
15 years’ experience in managing ATL, BTL, Digital, Social Media and shopper marketing campaigns in full service international advertising agencies and in business. From determining and control the budget, negotiating terms and closing deals through the contributing to business development strategy. Numerous successes in developing and implementing communication for big brands and many smaller low budget projects - getting satisfaction from each of them. Very good knowledge of trends and innovative solutions in the field of advertising, media and promotion
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