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Alicia Haugen
Director of Advancement Services @Nebraska Wesleyan University
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WORK HISTORY
Director of Advancement Services @Nebraska Wesleyan University
Lincoln, NE, US
As Director of Advancement Services, I lead a dedicated team focused on ensuring the accuracy, accessibility, and strategic use of constituent and donor data in support of NWU\'s mission. My role spans data management, reporting, and process improvement—connecting the dots between detailed data and big-picture strategy.I oversee advancement systems administration (including Ellucian CRM Advance), gift processing, and data analysis that informs planning across Advancement, the President’s Office, and Finance. I also collaborate across departments to maintain high standards of data integrity and confidentiality, develop business processes, and provide insightful reporting.At its core, my work supports alumni and donor engagement, strategic fundraising, and operational excellence—driving impact through clean, actionable data and collaborative leadership.
EDUCATION
University of Nebraska-Lincoln
BA
University of Nebraska-Lincoln
Management Development Certificate
SKILLS
ABOUT ALICIA HAUGEN
I’m a strategic, detail-driven advancement services leader with 25+ years of experience building systems that drive fundraising success and deepen donor engagement. Throughout my career in higher education and K–12 philanthropy, I’ve focused on optimizing the infrastructure that makes giving easy, meaningful, and impactful.From leading CRM transformations and streamlining internal workflows to developing stewardship protocols and prospect management systems, I’ve built a reputation for turning complex operations into clear, scalable solutions. I’ve also implemented data hygiene practices, reporting systems, and acknowledgment processes that improve efficiency, ensure compliance, and strengthen donor trust.I’m known for being thoughtful, collaborative, and grounded in purpose. Whether I’m cleaning data or building a dashboard, I always keep the donor experience—and the people behind the numbers—at the heart of the work.CliftonStrengths: Adaptability | Maximizer | Empathy | Communication | Developer
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