Alicia González Figueroa

Founder & Talent Manager @Savia Agency

Ciudad de Mexico, MX

Branca is a boutique agency specializing in talent management and content strategy for digital creators. I lead strategy and operations—overseeing brand deals, creative direction, and collaborations with media and partners. We support our roster of influencers and artists across platforms by driving growth, visibility, and long-term brand value through tailored digital storytelling.I lead strategy and operations for the agency, from pitching and closing deals with brands to creative direction and execution of branded content. I also manage strategic collaborations with media outlets and other creative partners to expand our clients’ reach and impact.

Universidad Nacional del Litoral

Design and Visual Communications, General

Universidad Veracruzana

Licenciatura

Universidad Veracruzana

Public Relations, Advertising, and Applied Communication