Alicia Ortiz
Marketing Strategist @MORI Associates
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WORK HISTORY
Marketing Strategist @MORI Associates
As the Lead Marketing Strategist at MORI Associates, I am at the forefront of shaping and executing sophisticated marketing strategies that align closely with our ambitious organizational goals. My role involves- Developing detailed marketing strategy outlines, encompassing market and customer analysis, branding strategy, communications plans, digital marketing approaches, and brand positioning- Setting clear marketing objectives in line with our overarching business goals, backed by measurable KPIs to track progress and success- Conducting thorough competitive and industry research, ensuring our strategies are informed by current market dynamics and trends- Leading the redesign and revamp of our website, prioritizing SEO and modern practices to enhance online presence and user experience.My efforts at MORI Associates are directed toward reinforcing our position as a distinguished organization in the space sector, expanding our portfolio, and enhancing our market presence. By employing innovative strategies and data-driven decisions, I aim to further cement MORI\'s esteemed legacy in supporting critical space missions, including our proud history of collaboration with NASA.
EDUCATION
University of Miami
Bachelor's of Science, Public Relations, Advertising, and Applied Communication
ABOUT ALICIA ORTIZ
Growing up on Florida\'s Space Coast, I was surrounded by the innovative spirit of space…
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