Alicia Haskew
Strategic Marketing Manager @Coton Colors
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WORK HISTORY
Strategic Marketing Manager @Coton Colors
Own the content lifecycle for B2B wholesale clients, managing email and SMS automation to build multi-stage customer journeys from acquisition to retention.Develop and execute strategic marketing campaigns focused on customer loyalty and win-back initiatives for key business segments.Partner with cross-functional teams to align digital content and promotions with the B2B customer lifecycle, driving engagement and repeat purchases.Translate competitive and market research into actionable content strategies that improve the customer experience for business clients.Lead A/B testing for email and website content to optimize B2B customer onboarding flows and improve long-term engagement.Analyze customer behavior data to inform segmentation and create personalized B2B content, improving conversion and retention metrics.
EDUCATION
Florida State University
Bachelor of Science - BS
ABOUT ALICIA HASKEW
I have spent six years on the operational side of marketing, owning campaign workflows…
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