Alicia Crawford
Digital Marketing Manager @Nfw
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WORK HISTORY
Digital Marketing Manager @Nfw
In 2020, GFI’s inaugural communications director left to take a role as the marketing director at Natural Fiber Welding, a material science startup that invents and manufactures all-natural, plastic-free materials from plants. A year later, when she was ready to build a team, I was in the first crop of new hires.Since I started at NFW, the team has grown from 50 employees to over 250. We have closed an $85 million Series B and launched dozens of products with leading global brands, including Ralph Lauren, IWC, H&M, Pangaia, and Allbirds. I am responsible for overseeing content strategy on our owned channels; working with internal and external stakeholders to execute marketing campaigns; analyzing and reporting on campaign performance; the continuous improvement of systems and processes to support efficiency and marketing ROI; managing projects with external vendors and agencies; supporting communications with investors and shareholders; and working with HR to recruit talent.
EDUCATION
University of Maryland College Park
Bachelor of Arts (B.A.)
University of Maryland College Park
Bachelor of Arts (B.A.)
ABOUT ALICIA CRAWFORD
I am an experienced communicator and creative marketer who actually enjoys using Asana and knowing the nitty gritty of a CRM. I\'m a bumbling idealist, wannabe optimistic, and sometimes cynic who is usually reading no less than three books at a time. Want to know how I got here? I\'ve annotated my work experience back to 2011, starting with the time I rode a blimp.
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