Alicia Chang
Marketing Coordinator @Nichi Bei Foundation
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WORK HISTORY
Marketing Coordinator @Nichi Bei Foundation
San Francisco, CA, US
Increased social media reach by 120% and link engagement by 100%, driving readership to journalists\' articles through cohesive branding strategy across all visual assets- Conducted A/B testing on subject lines, preview text, and CTAs for bi-weekly newsletters, identifying patterns that led to a sustainable 20% improvement in click-through rates- Support development of sponsor packages and fundraising documents to drive organizational revenue.
EDUCATION
Fremont Christian School
High School Diploma
Sakura Gakuen
Japanese Language and Literature
Ichen Art Academy
Fine/Studio Arts, General
Wheaton College Massachusetts
Bachelor of Arts - BA, Design and Visual Communications
ABOUT ALICIA CHANG
Dedicated to an evidence-based approach to problem solving, using data not just to inform decisions but to continuously refine and improve solutions- Deep knowledge of Web Analytics, SEO, Web Site Development, User Testing, Landing Page Optimization, UX/UI, Social media Retention
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