Alice Saldanha
Marketing Head @Healing Pharma India Private Limited
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WORK HISTORY
Marketing Head @Healing Pharma India Private Limited
Reporting to the Managing Director, focused on impactful brand positioning and market-acquisition strategies (both ATL & BTL) to enhance profitability and strengthen market presence.Lead a high-performing marketing team, fostering creativity and excellence to capture market trends and competitor strategies, thereby identifying growth opportunities.Direct the conception of multi-channel marketing campaigns, including digital PR, social, print, e-commerce and transit media, ensuring alignment with the brand vision. Collaborate closely with product development and sales teams to successfully launch new products. Plan media strategy for upcoming campaigns, oversee operations and ensure timely execution at a pan-India level.Review the effectiveness of marketing initiatives and strategically allocate budgets to maximize ROI.Pursue relevant industry awards for the organization and its directors, amplifying brand reputation and recognition.
EDUCATION
Sophia College, Mumbai
Junior college
Mary Immaculate Girls' High School
A
University of Mumbai
Master of Business Administration - MBA
Harvard Online
Certification
St. Andrew's College of Arts Commerce and Science
Bachelor of Management Studies
ABOUT ALICE SALDANHA
12+ years of crafting success stories for 110+ Indian & multi-national brands. From…
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