Alice H.
Growth Marketing Manager @Ag Care
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WORK HISTORY
Growth Marketing Manager @Ag Care
Vancouver, BC, CA
Driving comprehensive growth strategy for consumer brand, achieving 60% compound annual growth through data-driven optimization and systematic testing.KEY ACHIEVEMENTS- Scaled digital revenue 60% year-over-year through multi-channel performance marketing- Execute systematic A/B testing and conversion funnel optimization across all channels- Developed automated email sequences and customer journey mapping - Led affiliate program relaunch improving ROAS by 20% within 3 months- Deliver strategic insights to executive leadership on growth opportunities and attribution
EDUCATION
Queen's University
Bachelor of Arts - BA, Political Studies Major and English Minor
International Baccalaureate
Diploma
Emily Carr University of Art and Design
Interaction Design Certificate
ABOUT ALICE H.
Strategic growth marketer with 8+ years driving customer acquisition and revenue growth for digital businesses. Proven track record of scaling revenue 60-96% year-over-year through systematic optimization, performance marketing, and data-driven decision making.CORE EXPERTISE- Multi-channel performance marketing (Meta, Google, TikTok, email)- Conversion funnel optimization & systematic A/B testing- Marketing automation & customer lifecycle management- Cross-functional collaboration & stakeholder management- International market expansion & growth strategyRECENT ACHIEVEMENTS- Scaled digital revenue 60% CAGR through strategic optimization- Improved conversion rates 3x via systematic testing frameworks- Managed $4M+ annual media budgets across multiple channels- Built affiliate programs generating $190K+ in new salesAI & GROWTH FOCUS:Early adopter of AI marketing tools with proven ROI. Passionate about leveraging data and technology to drive scalable growth.Let\'s connect if you\'re building growth engines that need proven results! a••••••••@gmail.com
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