Alice Harlock
Global Content Manager @Mayborn Group Limited
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WORK HISTORY
Global Content Manager @Mayborn Group Limited
Lead global campaign content execution across multiple channels thatresonates with worldwide audiences- Lead and mentor a team of content creators to fulfil the end-to-end production of product and brand campaigns including messaging, photography/video, paid + organic social, digital shelf and SEO- Collaborate with external partners to ensure smooth project delivery and quality control of large-scale shoots- Develop the global social and UGC strategy and content across core social platforms- Recruit and lead contract negotiations with influencers and cast for campaign shoots- Produce and implement SEO strategy for the global blog site- Ideate and brief creative content concepts ensuring alignment with business objectives- Global stakeholder management and cross-functional working- Budget and investment management to maximise ROI
EDUCATION
Leeds Beckett University
Bachelor of Arts (BA), Marketing
SKILLS
ABOUT ALICE HARLOCK
I\'m a creative digital marketing professional with extensive experience in content marketing, leading on the planning and execution of effective and optimal digital solutions.Throughout my career I have worked across content, web, social media, events and branding aspects of marketing. I am continuously on the lookout for a new challenge and development opportunities.
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