Hyunjoon An
Trading Manager, Dtc & Pureplay @Mayborn Group Limited
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WORK HISTORY
Trading Manager, Dtc & Pureplay @Mayborn Group Limited
Newcastle Upon Tyne, GB
Owned UK & France DTC and 3 Pureplay accounts, identifying gaps and reshaping trading strategies to drive growth.• Delivered multi-million-pound UK DTC revenue and improved profitability, increasing delivery revenue share by +30% QoQ in Q2 2025 through threshold updates.• Overachieved France DTC full-year target by August. AOV +22% above plan through CRO, localisation, and GWP mechanics.• Rebuilt Pureplay strategy in Q2 2025, achieving 100% promo coverage across top 20 SKUs and +19% YoY growth in top account.• Built 2026 commercial plans for DTC and Pureplay channels using SKU performance, trading data, and shopper insights.
EDUCATION
Lancaster University
Master of Science - MS, Advanced Marketing Management
IÉSEG School of Management
Exchange Student, Marketing
Sogang University
Bachelor of Arts (B.A.) and Bachelor of Business Administration, Business Administration and English Literature
ABOUT HYUNJOON AN
Commercially driven Ecommerce Manager with a proven track record in DTC and Pureplay. Delivered over £4M revenue,+100% YoY growth, and achieved +36% AOV uplift across multiple brands through trading strategy, CRO, and shopper insights. Experienced in leading cross-functional teams, optimising promotional performance, and improving profitability across UK, EU, and APAC markets. Proficient in GA, Tableau, and Qlik to implement data-driven trading initiatives on various ecommerce platforms including Shopify, Magento, and THG Ingenuity. Passionate about applying data-led insights and strategic thinking to drive growth and trading performance for fast-paced digital brands.Last Update: Sep 2025
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