Alice Ferguson

Social Media & Marketing Manager @Merco

Manchester, GB

As the Social Media Marketing Manager at Merco Services, I lead the planning, creation, and execution of the company’s digital presence across multiple platforms, aligning content strategy with business objectives and brand identity. This role merges my creative design background with a results-driven approach to digital marketing.Key Responsibilities:+ Developed and executed multi-platform social media strategies across platforms to increase brand awareness and engagement.+ Designed and produced visually compelling content using tools such as Adobe Creative Suite and Canva, ensuring consistency with brand guidelines.+ Managed and maintained the content calendar, scheduling regular posts and campaigns in line with promotional goals and seasonal trends.+ Monitored analytics and insights using ZOHO Social tools to track performance, identify trends, and optimize future content.+ Wrote engaging copy and captions tailored to each platform\'s audience and tone.+ Engaged with the online community through comments, messages, and audience feedback to boost interaction and build brand trust.+ Collaborated with internal teams to align social content with wider marketing initiatives and service offerings.+ Researched and implemented new trends, formats, and tools to enhance visibility and relevance in a fast-paced digital environment.

Utc mediacityuk

Gcse

The University of Salford

Bachelor's degree, Graphic Design

Utc media city uk

A level, Graphic Design

Utc media city uk

Btec, Digital Communication and Media/Multimedia