Alice Basciano

WORK HISTORY

EDUCATION

ABOUT ALICE BASCIANO

If we wait until we\'re ready, we\'ll be waiting for the rest of our lives\": this is the quote that guides me every day and that has also led me to pursue my career in digital marketing. I have always been a curious, ambitious person, with a desire to \'discover\', passionate about art, photography and creative writing accompanied by an interest in the dynamics of marketing; characteristics that first pushed me to choose a degree course in communication and marketing (with a particular focus on advertising promotion) and that I then channelled into a professional career, thus developing skills such as copywriting, producing graphics, writing articles for the web with a view to SEO, creating websites but not only.Thanks to my experiences in communication agencies, in fact, I have had the opportunity to manage various types of clients, learning to deal with different needs, using customised strategies and adapting the tone of voice for one\'s target audience in the best possible way.Returning to the initial quote, in this sector I think it is important not to be \'afraid to take the plunge\' and to keep updating and training, as it is a constantly moving reality. I certainly still have a long way to go and I look forward to continuing in this direction and finding out where it will take me.