Alice Faggi
Marketing Director @RealScout
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WORK HISTORY
Marketing Director @RealScout
Leading marketing strategy, content development, events, and strategic partnerships for RealScout, transforming how real estate teams nurture and convert their database.Key Accomplishments:Thought Leadership & Education: Evolved into a public-facing role as marketing educator and community builder, speaking at industry conferences and creating educational content that helps agents and teams apply cross-industry marketing expertise to grow their businessesIndustry Research: Key contributor on The Teams Report with Tom Ferry International and T3 Sixty, gathering insights from 1,100+ team leaders to publish definitive research on high-performing real estate teams—distributed through 25+ industry partnersContent Strategy & Growth: Grew Instagram reach 115% and engagement 93% in 90 days through strategic, agent-focused contentScaled YouTube subscribers 525% with consistent 30% quarter-over-quarter watch time growthPublished 15+ educational articles on lead nurture strategies at academy.realscout.comStrategic Partnerships: Manage relationships with key industry partners, including Anywhere, FollowUpBoss, BoldTrail, and Tom Ferry, aligning marketing efforts with partnership goalsBrand Evolution: Positioning RealScout as the intersection of AI innovation and authentic, human-centered marketing for real estate professionals
EDUCATION
Walter Cronkite School of Journalism and Mass Communication at Arizona State University
Bachelor's degree, Broadcast Journalism
Arizona State University
ASU Leadership Institute
SKILLS
ABOUT ALICE FAGGI
Here\'s what most people get wrong about real estate marketing:They think it requires real estate experience.I\'ve never been a licensed agent. I\'ve never been in production. And that\'s actually my superpower.With 25+ years of marketing experience across consumer electronics, NASCAR, and real estate tech, I bring battle-tested strategies from outside the industry and translate them for agents and high-performing teams who want to grow their businesses.What I do at RealScout:As Director of Marketing, I oversee marketing, content, events, and strategic partnerships. But increasingly, I\'m stepping into a public role as a marketing educator—teaching agents and team leaders how to leverage AI-powered content, build sustainable nurture systems, and scale their businesses without losing their authentic voice.Recent work I\'m proud of:→ Played a key role in publishing The Teams Report with Tom Ferry International and T3 Sixty—gathering data from 1,100+ team leaders to publish what many consider the definitive research on high-performing real estate teams→ Grew RealScout\'s Instagram reach by 115% and engagement by 93% in the last 90 days through strategic content that actually resonates with our audience→ Scaled our YouTube channel by 525% in subscribers with consistent, quarter-over-quarter 30% growth in watch time→ Published 15+ educational articles on lead nurture strategies at academy.realscout.comWhere you\'ll find me:I\'m speaking at industry conferences (like Inman Connect New York on Database CPR), hosting webinars on personal branding and positioning, and creating content that bridges the gap between what works in marketing broadly and what works specifically for real estate professionals.My philosophy:The best marketing doesn\'t feel like marketing. It feels like an authentic conversation with someone who gets it, someone who\'s seen what works across industries and knows how to make it work for you.If you\'re a team leader, agent, or real estate professional looking to level up your marketing game with strategies that actually work (not just real estate echo chamber advice), let\'s connect.
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