Ali M.
Business Mentor @Business Mentors New Zealand
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WORK HISTORY
Business Mentor @Business Mentors New Zealand
Auckland, NZ
I have been a voluntary Business Mentor with Business Mentors New Zealand since 2011, providing strategic business advisory and mentoring support to SME owners and founders across a wide range of industries. I work closely with business owners to help them clarify strategy, improve commercial decision-making, strengthen financial and revenue models, and navigate growth, change, and operational challenges. This work allows me to give back to the New Zealand business community while applying my commercial, financial and leadership experience to support sustainable SME success.
EDUCATION
Massey University
Masters in Business Administration, Strategic Management
IHTTI School of Hotel Management
Advanced Diploma in Hotel Management, Hotel, Motel, and Restaurant Management
Pacific International Hotel Management School
Graduate in Hotel Management, Hotel, Motel, and Restaurant Management
SKILLS
ABOUT ALI M.
Strategic Revenue Growth Management (RGM) leader with over 20 years of commercial experience across FMCG and multi-site Hotel businesses. Currently leading end-to-end pricing, promotions, trade investment and pack-price architecture at Mars New Zealand, driving net revenue growth, margin recovery and improved trade ROI across Snacking, Confectionery, Gum & Mints and Petcare portfolios with annual revenues exceeding $250M.I specialise in translating complex data into clear commercial decisions, leveraging market share insights, elasticity modelling, post-event analysis and financial analytics to optimise pricing and promotional strategies. I partner closely with Sales, Finance and General Management to convert financial objectives into executable RGM action plans, particularly in inflationary and highly competitive environments. Highlights include leading multiple annual pricing cycles and supporting the launch of Costco New Zealand with defined pricing, promotional and trade investment frameworks.Prior to FMCG, I held Director and Regional commercial leadership roles across large, multi-site portfolios, managing revenues of up to $110M+ annually. This experience strengthened my ability to influence senior stakeholders, manage complexity at scale, and embed disciplined commercial and revenue management practices across organisations.I am MBA-qualified, highly analytical, and known for a pragmatic, outcome-focused approach to revenue and pricing decisions. I enjoy working at the intersection of strategy and execution, driving sustainable growth while balancing customer value and profitability.
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