Ali Karbalaei

Digital Marketing Manager @AMC Insurance Services

Vancouver, BC, CA

Regularly monitor search engine algorithm trends with an emphasis on understanding Google’s algorithm updates to update practice accordingly for maximum optimization potential of individual campaigns or overall strategy development plans• Developed detailed plans to optimize campaigns and enhance customer acquisition, engagement, and retention.• Analyzed data from various sources such as Google Analytics and AdWords to identify trends and opportunities for improvement in campaign performance.• Conducted A/B testing to determine the most effective content assets, target audiences and delivery channels• Manage social media ads campaigns including Meta Ads (Facebook & Instagram), TikTok Ads, and LinkedIn Ads with targeted audiences in mind.• Managed creating new webpages designed to drive keyword rank or be used as ad group landing pages, needed for successful campaign execution.• Manage social media utilization by creating meaningful content with Hootsuite to engage users and build brand loyalty across multiple channels including Facebook, Instagram, Twitter and YouTube.• Monitor website performance using Google Analytics to gather insights into user behavior on the website, enabling accurate reporting of digital marketing ROI metrics such as clicks, conversions and cost per acquisition (CPA).• Managed the development and execution of digital marketing strategies for maximum engagement, conversion, and ROI.• Set up and configure a phone call tracking system on the Call Rail platform

Tehran University of Economic Sciences

Bachelor's degree, International Business/Trade/Commerce

University Canada West

Master of Business Administration - MBA

Islamic Azad University, Science And Research Branch

Master of Arts (M.A.), Business/Commerce, General