Ali Felici

Senior Marketing Manager @Summit Media

Tigard, OR, US

Oversee media planning and buying initiatives for The Good Feet Store across seven DMAs, encompassing digital (SEM, Social, OTT) and traditional channels (TV, Radio) while directing budget planning and reconciliation processes.• Drive SEM, Social, and OTT campaigns across 18 markets by introducing a new SEM strategy with an agency, managing Facebook ads, and establishing a digital learning agenda to enhance campaign performance.• Develop media optimization strategies, refine budget planning processes, and implement operational improvements, leveraging media mix modeling to optimize advertising effectiveness.• Streamlined the media data pipeline by reducing billing process time by several days and enabling real-time access to critical information.• Excelled in taking on expanded responsibilities after team reductions by managing marketing analytics, website operations, creative design, event coordination, and store listing updates, while quickly mastering tools like SQL, Tableau, WordPress, and Canva to enhance efficiency and drive collaboration across departments.

University of Arizona - Eller College of Management

Bachelor of Science (BS), Management Information Systems