Ali Bougie
Director of Marketing @Goddess Maintenance Company
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WORK HISTORY
Director of Marketing @Goddess Maintenance Company
Columbus, OH, US
Led the full rebrand of The W Nail Bar into Goddess Maintenance Company, unifying brand voice, visuals, and customer experience across 14+ salon locations and digital channels.Facilitated salon expansion strategy, supporting new openings and scaling operations while optimizing guest retention and referral programs.Supported the global launch of BioTech Blowout™, managing website strategy, media relations, digital marketing, and influencer outreach to build awareness and distribution.Oversaw integrated, multi-channel campaigns (digital, influencer, retail, experiential) that boosted brand visibility and delivered measurable ROI for both the salons and products arms of the business.
EDUCATION
The Ohio State University
Strategic Communications, Minors in Psychology and Professional Writing
ABOUT ALI BOUGIE
I’m a marketing and operations leader passionate about building beauty brands that scale with both creativity and structure. As Director of Marketing at Goddess Maintenance Company (formerly The W Nail Bar), I’ve led a full company rebrand, expanded a multi-location salon business in two states, and supported the launch of a biotech-powered haircare line now distributed internationally.My background spans digital marketing, influencer strategy, and business operations, giving me the tools to craft campaigns that cut through the noise while also building the systems that sustain growth. I thrive at connecting vision with execution and turning bold ideas into measurable results and scalable operations.I believe the best brands don’t just look good, they run well. That’s what drives me to create strategies that not only make an impact today but also build long-term value for the future.
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