Ali Badawi
Senior Brand Manager, Vanish Uk & Ireland @Reckitt
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WORK HISTORY
Senior Brand Manager, Vanish Uk & Ireland @Reckitt
London, GB
EDUCATION
The American University in Cairo
Bachelor's Degree, Business, Management, Marketing, and Related Support Services
SKILLS
ABOUT ALI BADAWI
With over ten years of experience in brand management, I am currently the Senior Brand Manager for Vanish in the UK and Ireland at Reckitt, a global leader in health and hygiene products. In this role, I am responsible for developing and executing the category strategy, driving growth and innovation, and managing the brand portfolio and budget. I have successfully launched new products, increased market share, and improved brand equity and awareness across the region. I have also leveraged my skills in strategic marketing and communication to create engaging and impactful campaigns that connect with consumers and drive sales. Prior to joining Reckitt, I was a Senior Brand Manager and a Category Brand Manager for Chocolate Tablets and Chocolate Count Line at Mondelēz International, where I led the marketing and activation plans for several iconic brands, such as Cadbury, Moro & Milka. I have also won multiple awards and honors for my entrepreneurial and creative talents, such as the Lift Off Entrepreneurship Competition, Mondelez’s Marketing Excellence Award & Unilever’s Quest regional competition where I was then able to kickstart my commercial marketing career as part of its Future Leaders Program. I am passionate about creating value for consumers and society through innovative and sustainable solutions that improve health and well-being. I am also eager to learn new skills and collaborate with diverse and talented teams to achieve our shared goals.
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