Alfredo Sanchez
Director of Communications @Newsmedia
Signup · Get unlimited contacts
WORK HISTORY
Director of Communications @Newsmedia
Mexico City, MX
Responsible for leading the development and execution of strategic communication, public relations with media and journalists, media training, and crisis management for customers from various industries and sectors such as aeronautics, health, industrial, services, and education to achieve media presence and company reputation protection.•I improved the presence in media of the School of Government and Public Transformation, Transparency, and Anti-corruption Initiative of Tec de Monterrey, achieving more than 25M USD of ad-equivalence in one year.•I turned the Transparency and Anti-corruption Initiative (ITAC) and its spokespersons into a source of information and opinion leader on political and corruption subjects.• I successfully managed the media crisis of AHMSA boiler explosion and was part of AHMSA-Agronitrogenados crisis board.•Managed SAFRAN crisis.(COVID cases in Queretaro Plant).•I developed a media strategy for Gerdau Corsa achieving approximately USD of ad equivalence in 6 months.•Media and crisis training for ITAC and SAFRAN spokespersons.
EDUCATION
Instituto Tecnológico y de Estudios Superiores de Monterrey
Diploma
Universidad Anáhuac
Packaging Design
International Coaching Community
Coach Ejecutivo
Universidad Anáhuac
Bachelor of Arts (BA)
Tecnológico de Monterrey
Diploma
ABOUT ALFREDO SANCHEZ
I am a professional focused on protecting the company\'s reputation and branding fostering customer loyalty through effective communication strategies on multiple channels. I have proven skills in optimizing promotion and advertising costs and strengthening relationships with mass media and opinion leaders. My experience includes media crisis management, media and crisis training for company spokespersons and executives, and developing crisis prevention schemes and action protocols for any situation that aims to protect the company\'s image. I have experience reducing employee turnover through internal campaigns that promote loyalty and improve profitability. I implement eNPS to increase employee engagement, reduce turnover, and improve internal communication at all levels of the organization.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.