Alfio Martire

Creative Director @Exportusa New York, Corp

My role at ExportUSA is to lead and supervise all branding activities for companies looking to expand or start their business in the United States. This position requires a combination of creative, strategic, and leadership skills to help companies develop and strengthen a strong brand presence in the U.S. market.My task is to collaborate with client companies to develop a customized branding strategy, taking into account specific U.S. markets and trends. I guide the creative team in creating innovative branding concepts, including logos, visual identity, key messages, and advertising campaigns, and conduct market research to better understand the U.S. audience, identify positioning opportunities, and ensure that the branding strategy aligns with market needs. I supervise and motivate all team members involved in the project until strategic objectives are achieved. From architects to graphic designers, copywriters, marketing specialists, and other creative professionals, I ensure that projects are executed effectively and in alignment. I stay continuously updated on trends in the branding, marketing, and communications sectors in the United States to constantly adapt the strategy.