Alex Zaremba
Director, Digital Media @Blue Lantern Health
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WORK HISTORY
Director, Digital Media @Blue Lantern Health
Responsible for performance-based marketing in digital channels (paid, owned, and partner lead-gen) utilizing a data-driven approach of test-and-learn iteration to continually improve results.
EDUCATION
University of Nevada-Las Vegas
BS Business Administration, Management, cum laude
University of Nevada-Las Vegas
BS Business Administration, Marketing, cum laude
ABOUT ALEX ZAREMBA
GROWTH LEADER & PERFORMANCE MARKETER with 15+ years of experience concepting and executing successful multi-channel, direct-to-consumer marketing campaigns to reach, engage and acquire consumers. As an experienced manager, I have a proven record of identifying and pursuing viable paths to growth. When historical context or data is absent, I formulate theories based on insights gleaned from supporting, and often disparate, data sets. I devise an efficient and logical marketing roadmap; and, when environments change, I recognize opportunities and rally the team to capitalize. I root decision-making in facts and advocate for identifying an optimal strategic direction that enhances the customer journey, drives revenue growth, and increases lifetime value.Areas of strength include:+ customer acquisition marketing strategy ideation and innovation+ iterative testing, learning, and pivoting quickly and efficiently for optimization+ customer lifetime value (LTV) assessment and audience segmentation & modeling+ data analysis and process automation with Excel Visual Basic (VBA) scripting+ exploratory data analysis / synthesizing data sets into key learnings and dashboard views+ demand forecasting/planning/budgeting and P&L management
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