Alexandra Johnston
Brand Copy Manager @Khy
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WORK HISTORY
Brand Copy Manager @Khy
Leading all customer-facing copy across digital channels including email, SMS, website, social, paid media, and print. Driving campaign messaging, launch storytelling, and evergreen content while ensuring clarity, consistency, and alignment with KHY’s creative direction.Defining and evolving brand voice and editorial identity, contributing to the marketing calendar with seasonal and evergreen narratives that support brand and revenue goals. Partnering closely with cross-functional teams including Creative, Marketing, Product, and Ecom to translate business objectives into compelling copy that balances performance with brand integrity.
EDUCATION
Rochester Institute of Technology
Advertising and Public Relations
ABOUT ALEXANDRA JOHNSTON
Creative brand marketer with 5+ years of crafting stories (and strategies) that bring…
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