Alex Pilkington
Director of Growth @Mostly Media
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WORK HISTORY
Director of Growth @Mostly Media
SKILLS
ABOUT ALEX PILKINGTON
I left school at 16 to pursue music. Signed to major labels as an artist, with Custom Blue; worked as a producer, and guitarist. Played with Arthur Verocai and Azymuth in Brazil. Co-founded several independent music companies that actually worked.Now I\'m Director of Growth at Mostly Media, a top 50 independent media planning and buying agency. We build long-term client relationships as business development partners, using media as strategy. The music industry taught me that independence matters, that relationships drive sustainable growth, and that creative work requires both intuition and rigour. Turns out those lessons apply perfectly to media planning.I write about the power of independent agencies, why human insight beats algorithmic optimisation, and why the race to the bottom on fees is killing the industry. My background spans entrepreneurship, creative strategy, and business development - which means I understand both the art and the commerce.If you\'re building something that values craft over convenience, let\'s talk.
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