Alex Pickworth
Strategic Marketing Consultant @Hacking Potential
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WORK HISTORY
Strategic Marketing Consultant @Hacking Potential
EDUCATION
University of Guelph
Bachelor's degree
SKILLS
ABOUT ALEX PICKWORTH
I’ve worked across nearly every strategic layer of modern marketing and that gives my clients powerful economies of scale. Whether they need consumer insights to shape a new product, a distinctive brand strategy to bring it to life, a GTM plan to launch it, a KPI framework to measure it, or a recovery plan to turn around a struggling account, I’ve done it and delivered measurable results. As a marketing consultant, I bring a unique blend of upstream clarity and downstream accountability. I’ve led segmentation and journey mapping projects, designed GTM roadmaps across channels, crafted brand campaigns from brief to execution, and built performance systems that help teams learn faster. I’ve even authored post-campaign retrospectives that drive next-gen optimisation not just box-ticking. Clients come to me when the ask is big, messy, or undefined. I help them cut through the noise, define the problem, and build the right kind of forward motion whether that’s through behavioural insight, strategic structure, or operational creativity. While I’ve worked across verticals; tech, retail, FMCG, financial services I bring particular depth in the automotive and mobility sectors, having helped launch 30+ vehicles globally and supported cross-functional alignment around EV readiness and innovation planning. From strategy decks to boardroom decisions, I move comfortably between detail and direction. Hands on expertise in: CRM, UX, Web, App, digital media, traditional media, experimental design, Quant and Qual techniques, Survey design etc
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