Alex Leith

General Manager Global D2c & Consumer Strategy @Crafter\'s Companion

Knaresborough, GB
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Jan 2022 — Present

General Manager Global D2c & Consumer Strategy @Crafter\'s Companion

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EDUCATION

1997 — 2000

University of Lancashire

BA (Hons), Accounting

SKILLS

Business StrategyAccount ManagementChange ManagementOnline AdvertisingMulti-Channel MarketingManagementStrategyE-CommerceSocial Media MarketingBusiness DevelopmentDigital MarketingTeam LeadershipForecastingWeb AnalyticsCustomer AcquisitionMarketing CommunicationsLeadershipCreative DirectionRetailB2bDirect MarketingNew Business DevelopmentAffiliate MarketingDigital StrategyBudgetsCrmPpcNegotiationEmail MarketingMerchandisingBrand DevelopmentMulti-Channel RetailSportsCustomer ServiceBudgetingSalesMarketingTeam ManagementBusiness PlanningStrategic Planning

ABOUT ALEX LEITH

Experienced and proven business leader and operating board member having held positions as Chief Executive Officer of a £33m global charity, Commercial Director of a £66m Digital Agency and Business Director of an £80m Multichannel Retailer.Highly commercial, forward thinking and ambitious executive with extensive Operational, Ecommerce, Retail and Marketing experience, both developing and driving strategy and execution, with a capacity to identify and leverage real business change and create value. A believer in the power of people and building outstanding teams and organisational structures to drive high performance cultures, a natural leader and ‘people person’. Have developed teams from scratch to influence at all levels, whilst delivering customer centric and commercial success, empowering people and building strong accountability and responsibility frameworks.Experienced across all organisation areas, particularly in ecommerce, digital and transformational change, commercial, sales and marketing, people and operations/logistics. Working both agency and client side, and in NGO, multi-channel and international retail with high profile brands such as Penny Appeal, Reckitt Benckiser, Jaguar Land Rover, Manchester City FC, Formula One, Wimbledon, England Rugby, Durex, K-Y and in top Premier League football club environments. Financially astute and experienced in budget and P&L management, Accounting qualified, and can demonstrate a successful track record of contract negotiation and business development. Able to combine excellent communication and direction with a strong ‘hands on’ ethos and can focus on the detail without losing sight of the bigger picture.

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Alex Leith — General Manager Global D2c & Consumer Strategy at Crafter\'s Companion in Knaresborough, GB | Unifers