Alex Jenkins
Marketing Director @Summit Marketing Strategies
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WORK HISTORY
Marketing Director @Summit Marketing Strategies
Boone, NC, US
Lead comprehensive marketing strategy, campaign development, and brand positioning for diverse clients. • Direct digital marketing efforts—including content strategy, paid media, and analytics—to drive data-informed results.• Cultivated strong client relationships, providing strategic marketing guidance aligned with their business objectives. • Direct digital marketing efforts—including content strategy, paid media, and analytics—to drive data-informed results.• Lead student marketers through hands-on projects and professional skill-building.
EDUCATION
Appalachian State University
Bachelor of Science - BS, General marketing
Walker College of Business at Appalachian State University
Bachelor of Business Administration - BBA, Marketing/Marketing Management, General
ABOUT ALEX JENKINS
Pursuing a Bachelor of Business Administration (BBA) and a Bachelor of Science (BS) in Marketing at Appalachian State University, expected to graduate in May 2026. Currently serving as Marketing Director, leading marketing strategies, campaign development, and digital marketing initiatives for clients. Also holding the position of VP of Outreach for the Appalachian State AMA chapter, fostering strategic partnerships and securing sponsorships for organizational growth. With certifications in Google Analytics, Digital Marketing, and Inbound Sales, leveraging expertise in community outreach, event planning, and organizational leadership. Dedicated to delivering impactful, data-driven marketing solutions while mentoring student marketers in skill-building and professional development projects. Passionate about driving engagement and aligning marketing strategies with business objectives.
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