Alexis H.
Senior Experience Strategist @Bloomreach
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WORK HISTORY
Senior Experience Strategist @Bloomreach
Architect and execute personalization strategies for global enterprise brands, leveraging AI-driven tools to enhance the end-to-end customer journey and drive measurable ROI.Serve as a strategic advisor to stakeholders, translating complex eCommerce goals into actionable roadmaps for autonomous search and conversational shopping initiatives.Design and manage A/B testing frameworks, including Standard Relevance Reports and Ranking Rules clean-ups, to validate site optimizations and ensure data-backed decision-making.Synthesize complex data sets into tactical recommendations, helping B2B and B2C clients align their digital experience with shifting market trends.Partner with Product, Sales, and Technical teams to ensure seamless project delivery, bridging the gap between client requirements and product roadmap capabilities.Manage a diverse portfolio of concurrent service engagements, consistently meeting project milestones in a fast-paced, technology-driven environment.
EDUCATION
Central Michigan University
M.S. in Apparel Product Development and Merchandising Technology
Seoul National University
M.S. in Apparel Product Development and Merchandising Technology
Central Michigan University
Bachelor of Applied Arts
ABOUT ALEXIS H.
Digital Experience Leader & E-Commerce Manager with 5+ years of expertise in site merchandising, project management, and digital operations. Passionate about utilizing e-commerce data, technology, and analytics to enhance customer experiences through digital marketing campaigns and e-commerce content. Proven track record in optimizing product assortments, leveraging data-driven insights, implementing A/B testing, and increasing user engagement. Skilled in SEO strategies, analyzing site KPIs, and leading cross-functional teams to drive e-commerce success. Contact me for more information:
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