Abel Hegyes
Senior Paid Media Manager @Bloomreach
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WORK HISTORY
Senior Paid Media Manager @Bloomreach
New York, NY, US
Creation and optimization of a B2B paid search strategy on Google Ads to drive high quality leads while maintaining a low CPA.Planning and allocating a $800k quarterly paid media budget to drive high quality leads for the sales team.Collaborate cross functionally with campaign managers to plan, launch and optimize paid social campaigns on LinkedIn, Meta, Reddit and 6 Sense.Creating reporting dashboards on Looker and Tableau for internal team reporting and executive level reporting on paid search activities.Implementing a landing page optimization strategy that increased conversion rates by 10%.Rolled out offline conversion tracking with TROAS bidding which led to an increase of qualified lead volume by 30% YoY.
EDUCATION
New York University
Bachelor of Science - BS, New York University Shanghai, Business and Marketing
The Gwinnett School of Mathematics, Science, and Technology (GSMST)
High School
ABOUT ABEL HEGYES
Globally Oriented Marketer
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