Alexis Zaken
Senior Market Insights Manager @Arlo Technologies, Inc.
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WORK HISTORY
Senior Market Insights Manager @Arlo Technologies, Inc.
San Diego, CA, US
Report out on weekly market performance and provide insight into what factors are driving growth or decline each week.Analyze market data trends and present to internal sales team, marketing team, and chief level staff to provide actionable, data driven support that influence the overall company strategy and direction.
EDUCATION
Georgia School of Professional Psychology (GSPP)
Doctor of Psychology
Georgia State University
Master of Science - MS
Georgia State University - J. Mack Robinson College of Business
Master of Science - MS
University of California, Santa Barbara
Bachelor's Degree
ABOUT ALEXIS ZAKEN
With a rich professional journey spanning over 7 years, my core competencies lie in behavioral economics, neuromarketing, and identifying consumer behavior patterns. I translate complex data into actionable strategies. My expertise in behavioral science is instrumental in guiding cross-discipline teams and clients towards insightful decisions. I have been pivotal in designing A/B tests for audience segmentation and product optimization, and my ability to translate human-centered insights into tangible recommendations has significantly contributed to the success of client campaigns and product developments.
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