Alexander Gilburg
Marketing Technology Manager @Berliner Stadtwerke
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WORK HISTORY
Marketing Technology Manager @Berliner Stadtwerke
Berlin, DE
EDUCATION
Goldsmiths, University of London
Bachelor's degree, Marketing (Hons)
International Baccalaureate
Diploma Programme
ABOUT ALEXANDER GILBURG
I work at the intersection of marketing, data and technology to build the systems that make growth measurable, scalable and reliable.Currently, I’m a Technology Manager (Performance Marketing) at Berliner Stadtwerke, helping shape the marketing technology, tracking and reporting foundations behind better customer journeys and Berlin’s energy transition.Before moving in-house, I worked across agency and client environments including Publicis (Sky client), Mindshare (Ford client) and Zoro Tools UK (in-house), leading initiatives that improved measurement quality, reduced manual work and made performance marketing more actionable across teams and markets.My work is less about campaign execution itself and more about building the infrastructure behind it using clean data, clear logic, useful automation and systems that people actually use.Key areas include- Tracking & measurement- MarTech & workflow automation- Reporting & data quality- Consent / preference logic- Growth infrastructureBased in Berlin.
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