Alex Campbell
Head of Sales @Arrow Solutions
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WORK HISTORY
Head of Sales @Arrow Solutions
Derbyshire, GB
Arrow Solutions is a leading OEM of professional industrial chemical products, operating in over 50 countries. Our product range includes high-quality aerosols, impregnated wipes, and bulk liquids, serving thousands of customers globally.In my role as Head of Sales, I lead the commercial strategy and execution for the business, with full responsibility for market positioning, revenue growth, and team development. I oversee integrated sales and marketing operations to support business development, expand international markets, and build long-term client partnerships.Key Achievements and ResponsibilitiesTeam Leadership - Build and lead a high-performing sales team, cultivating a culture of accountability, strategic selling, and continuous improvement.Cross-Functional Collaboration - Work closely with internal departments — including Compliance, Technical, and Production — to ensure alignment on strategic objectives and execution.Strategic Account Management - Oversee key accounts across Aerospace, Defence, Rail, and Infrastructure sectors, managing complex tenders and multi-region sales pipelines.Brand Evolution- Led a full brand transformation in 2024, delivering a new identity, website, digital platforms, and product relabelling initiative — successfully engaging a global workforce in the change process.Marketing Strategy - Manage agency relationships and direct marketing investment to drive brand visibility, support lead generation, and align communications with commercial priorities.Compliance & Quality - Ensure the brand complies to rigorous standards across ISO certifications and maintain alignment with industry frameworks and customer approval processes.I am proud to contribute to a values-led, growth-focused leadership team, supporting the long-term vision to expand Arrow’s global footprint while building on customer relationships and enhancing profitability.
EDUCATION
University of West London
BA Business Studies
Chartered Management Institute
Level 7 (Masters Level), Strategic Leadership
Glasgow Clyde College
HND Community Sports Leadership
SKILLS
ABOUT ALEX CAMPBELL
Results oriented, experienced sales and marketing manager with a proven track record of working within chemical manufacturing. Leading a team of Business Development Managers to deliver tangible growth and ROI. Skilled in creating and aligning sales and marketing strategies to maximise market penetration and profitability. I have a proven track record of generating new business, increasing brand awareness, and driving positive results from target verticals such as Aerospace, Defence, Rail, Engineering, Automotive, Energy, Marine and HORECA.
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