Alex Cristiano

Director of Marketing & Cx @Canlan Sports

Toronto, ON, CA

Driving impactful growth through Marketing and CX programs, our comprehensive strategies have resulted in record revenue in 2023 and 2024, exceeding all key performance indicators while simultaneously establishing and implementing the CX function. These efforts have fostered a customer-centric culture across the organization.• Developed omni-channel marketing strategies for core brands, new products, events, sponsorships, and local community outreach, successfully delivering on annual operating plans and 2024 strategic priorities.• Surpassed marketing performance metrics for four (4) consecutive years, expanding our digital footprint and brand awareness across the brand portfolio and key markets.• Planned and launched personalization and SEO/SEM strategies, exceeding performance benchmarks with an above-industry average channel conversion rate.• Rebranded and repositioned Canlan Sports, setting new brand standards for omni-channel experiences through compelling brand storytelling and performance marketing strategies.• Strengthened strategic partnerships with Molson Coors, PepsiCo, Hockey Canada, and more, executing omni-channel marketing programs that boosted partner product sales and enhanced customer experiences.• Designed and implemented a comprehensive CX strategy, expanding and automating feedback channels to drive actionable insights, implementing and democratizing an experience design methodology company-wide.• A member on multiple internal committees that govern Digital Governance and Customer Experience across the organization, as well as an invited member of the Senior Management Committee.