Alex B.
Senior Account Strategist - Organic Growth @YOYABA
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WORK HISTORY
Senior Account Strategist - Organic Growth @YOYABA
Berlin / Hamburg, DE
Active client portfolio of 60+ B2B SaaS & tech companies
EDUCATION
SPICED Academy
Full Stack Web Development
University of Brighton
BA, Business and Languages
Universidad Carlos III de Madrid
Master, MBA
Sorbonne University
Data Science
Liora
Data Sciences, Artificial Intelligence
ABOUT ALEX B.
14+ years driving organic growth for B2B SaaS companies and global brands, from leading SEO as Head of SEO at Spreadshirt (3x organic traffic, cross-functional team) to senior consulting for Montblanc, HelloFresh, and 20+ SaaS companies. My current focus: SEO strategy, Generative AI Optimization (GAIO), and automation coordination, building organic growth systems that perform in an LLM-driven search landscape. I work across the full stack: keyword strategy, technical SEO, international markets (DE, EN, FR, ES), content architecture, and AI search visibility. My background in Data Science and web development means I collaborate directly with engineering and data teams without a translation layer. Based in Berlin. Working remotely across European and international markets.
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