Thamires Inácio
Performance Marketing Manager @YOYABA
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WORK HISTORY
Performance Marketing Manager @YOYABA
DE
At YOYABA, I lead multi-channel paid campaigns across Google Ads, Meta Ads, LinkedIn Ads and Bing Ads for key SaaS and tech companies. My focus is on pipeline growth, ROI-driven strategies, and ABM campaigns to ensure measurable outcomes. I collaborate with cross-functional teams on landing page creation, promotional assets, and creative campaigns, leveraging tools like 6Sense, HubSpot, and Hotjar for user insights and campaign optimization. Additionally, I oversee budget allocation, team mentoring, and strategic reporting using tools like Looker Studio and Google Sheets.
EDUCATION
Unisinos
Bacharelado, Design de Moda
ABOUT THAMIRES INÁCIO
With 5+ years of experience in Performance Marketing, I\'ve improved my expertise across diverse industries, including B2B SaaS and Digital Commerce.I specialize in planning and executing multi-channel campaigns tailored for demand generation, account-based marketing (ABM), and pipeline growth across Paid Search and Paid Social platforms.Passionate about driving measurable outcomes, I thrive at the intersection of strategy, data, and creativity, consistently optimizing marketing efforts to deliver impactful results.Let’s connect and exchange insights on all things performance marketing, digital strategy, and growth acceleration!
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