Alexandria Burcham

Marketing Manager @Chilipad by Sleepme

Mooresville, NC, US

Boosted revenue by 1.5x YoY for the past 3 years• Managed multi-million-dollar marketing budget while maintaining 4x ROAS• Executed successful brand transition from chilisleep.com to sleep.me• Efficiently adjusted KPIs from CAC, ROAS, and revenue based on business decisions• Conducted A/B testing to optimize ad channel creative assets• Led Amazon Marketplace, elevating product ratings from 2 to 4 starts• Developed and grew influencer and affiliate network• Managed the complete process of all event planning including negotiation costs with vendors, working cross-departmentally to ensure assets and products were delivered on time, as well as handling set up/tear down and following up with attendees from event• Collaborated with the business development team to execute deals with professional sports teams and run necessary weekly reporting analytics• Successfully launched bestbuy.com and costoc.com while managing inventory, pricing and creative assets

St. Bonaventure University

Bachelor of Arts (B.A.), Marketing