Alexandre Vergnes

Head of Group Marketing & Communications @Groupe Aepio

Escalquens, FR

Tasked with building a comprehensive communication strategy for the AEPIO Group, my mission is to unite our four subsidiaries (distribution, installation, maintenance, and training) under a strong, cohesive brand identity, while boosting our external visibility in the gas safety market.My role is structured around six strategic pillars:Group brand positioning: Creating and deploying a consistent and distinctive identity, both internally and externally.Awareness & influence: Implementing an impactful communication strategy to position AEPIO as a key player among clients, partners, and future talents.Internal communication: Fostering a strong group culture by highlighting each entity’s expertise and successes.Strategic planning & execution: Designing and rolling out a comprehensive communication plan, including digital, media relations, events, and partnerships.Team enablement: Equipping commercial teams and providing social media best practices training to promote a consistent and engaged brand image.Management: Leading a communications team.

University of Greenwich

Master MA Strategic Marketing Communications, Marketing international

École Supérieure de Commerce Et de Management - ESCEM

Master MSc International Marketing Communication Strategy, Marketing & communications