Allie Huddleston
Senior Director, Brand Communications @Little Spoon
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WORK HISTORY
Senior Director, Brand Communications @Little Spoon
San Francisco, CA, US
Overseeing PR, influencer and buzz marketing
EDUCATION
Texas Christian University
Bachelor of Arts (B.A.), Art History, Criticism and Conservation Minor: Communications
SKILLS
ABOUT ALLIE HUDDLESTON
In short, I’m a creative problem solver, passionate people person, and complete wellness junkie. Coming from me, weird is a compliment — I believe that quirky is currency and I’m constantly daydreaming about ways to innovate. Always down to brainstorm, I consider good conversation and off-the-wall ideas to be the spice of life. My friends and family seek me out as a travel expert to coordinate itineraries and adventures, so my life revolves around organizing and connecting the dots. With that said, it’s no surprise that getting into PR and working with diverse clients came very organically to me. Throughout my career I have retained and secured clients, and have become a go-to manager for my team, media, and clients alike. My goal is to work with brands to become an extension of their core team and create ways to break through clutter, stand out from the crowd, and have a unique presence. This can be seen in my work across lifestyle, design, luxury, and travel. Most recently, I’ve spearheaded the creative messaging for Lululemon, “The Points Guy”, Eaton Workshop, Time + Tide Luxury Safaris, Just For Laughs Comedy Festival, and Collective Retreats. I love everything to do with the wellness and lifestyle space, am inspired by the entrepreneurs I get to meet, and love to refine mission-driven brands from the ground up.My areas of expertise are: Translating corporate vision into consumer focused communication initiatives in line with brand identity Conceptualizing and developing multi-dimensional integrated campaigns across digital, print, and video Developing and managing strategic PR programs and events based on seasonal and current events Building and leveraging relationships with national and regional media Ideating and executing events, red carpets, and summits from soup to nutsIf you’re interested in learning more, I’d love to connect!
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