Alexandre Houplain

VP Marketing & Communication @Apex Energies

Montpellier, FR

Marketing Vision Development: Designing and implementing a comprehensive marketing strategyBrand Positioning: Defining and strengthening the company’s position in target markets with a segment-specific approachAcquisition & Retention Strategies: Developing action plans to attract new customers and enhance loyalty among existing onesBudget Management: Allocating, optimizing, and monitoring marketing budgets to maximize ROIDigital Ecosystem: Overseeing digital channels, including SEO, SEA, social media, and content marketing, to enhance visibility and lead generationDigital Expertise Hub: Implementing and optimizing CRM and marketing automation toolsAwareness & Engagement Campaigns: Developing 360° campaigns (advertising, media, digital) aligned with strategic objectivesCross-Functional Coordination: Collaborating with sales and technical teams to align marketing initiatives with market needsMarket Research & Insights: Conducting in-depth market analysis to identify opportunities and drive continuous strategic adaptationBudget management: Allocation, optimization and monitoring of marketing budgets to maximize the ROI of initiativesDigital ecosystem: Supervision of digital levers including SEO, SEA, social networks and content marketing to maximize visibility and lead generationCreation of a hub of digital expertise: Implementation and optimization of CRM and marketing automation toolsAwareness and engagement campaigns: Development of 360° campaigns (advertising, media, digital) tailored to strategic objectivesCross-departmental coordination: Collaboration with sales and technical teams to align marketing initiatives with the needs of target marketsMarket research and insights: in-depth analysis of market trends, identification of opportunities and ongoing strategic adaptation

Université Côte d'Azur

Management d'entreprise et de projet innovant