Alexandra Mier y Teran
Marketing Manager @Everyday California
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WORK HISTORY
Marketing Manager @Everyday California
La Jolla, CA, US
Lead all marketing initiatives for an outdoor lifestyle and apparel brand with a 100k+ social following and international e-commerce presence– Create all paid and organic campaign content, including production, studio photography, and post-production editing– Direct and produce lifestyle photo/video shoots: source models and photographers, style looks, scout locations, and build shot lists– Manage all customer-facing e-commerce content, including product descriptions, photography, and merchandising– Oversee social media strategy and content creation across Instagram, Facebook, and TikTok; manage social media assistant– Execute influencer campaigns from outreach to contracts, briefs, and performance tracking– Coordinate brand events, retail activations, product collaborations, and in-store experiences– Handle media outreach, press opportunities, and serve as spokesperson for news segments and editorial features– Analyze campaign performance, ad spend, COGS, and marketing ROI on a monthly basis– Contribute to apparel and product design decisions with the brand team
EDUCATION
Mira Costa High School
High School
Universidad de Málaga
Study Abroad Fall of 2017
Dickinson College
Bachelor’s Degree, International Business and Management, Spanish
SKILLS
ABOUT ALEXANDRA MIER Y TERAN
Creative marketing strategist with 8+ years of experience leading full-funnel campaigns for e-commerce and adventure brands. Skilled in content production, social media, influencer marketing, and brand partnerships. Founder of AMYT Media, I do freelance work helping businesses in the outdoor industry grow through strategic content and digital marketing.
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