Alexandra McKay
Director of Product Marketing @Oyster®
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WORK HISTORY
Director of Product Marketing @Oyster®
Montreal, QC, CA
EDUCATION
HEC Montréal
BAA, Marketing
HEC Montréal
MBA, Strategic Management & Marketing
Product Marketing Alliance
Product Marketing Certified: Leadership, Product Marketing, Core, Masters, Leadership
SKILLS
ABOUT ALEXANDRA MCKAY
Product marketing & and tech - that\'s my thing. Bringing to market innovative software products, understanding customer needs, crafting positioning and messaging that resonate with buyers, enabling top-performing sales teams, and working alongside world-class product teams is what I\'m passionate about.I\'ve spent the last 17 years in tech and SaaS and think I\'ve found my place. After spending almost 4 years in New Zealand working for one of the most creative technology startups in the world, I\'m back in my hometown of Montreal.Specialties:Go-to-market strategy, competitive intelligence, customer segmentation & and profiling, positioning and messaging, pricing and packaging, sales enablement, program implementation, performance tracking, product management, enterprise and SMB marketing.
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