Alexandra Heyraud

Operational Marketing Manager @Ab Software

Montpellier, FR

Leading and executing B2B marketing initiatives to promote the myCarto solution (Information Systems mapping).Managing the digital marketing strategy: website updates, SEO content writing, LinkedIn posts, email campaigns.Creating marketing assets: white papers, newsletters, customer success stories, sales materials, visuals.Organizing online events: webinars, user clubs, loyalty programs.Tracking and analyzing key marketing KPIs: website traffic, conversion rates, lead generation.Collaborating closely with the sales team to support the sales cycle.Continuously optimizing marketing tools and processes (Figma, WordPress, Mailjet, Google Analytics, AI.).