Alexandra Geffrin
Marketing & Communications @Campari Group
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WORK HISTORY
Marketing & Communications @Campari Group
EDUCATION
ESSEC Business School
Master's degree, Marketing & Chaire Communication
ESSEC Business School
MS, Marketing Management
University of Paris I: Panthéon-Sorbonne
Maitrise de Sciences de Gestion (MSG), Marketing international
ABOUT ALEXANDRA GEFFRIN
Brand Transformation Leader with 15+ years of experience shaping luxury and lifestyle brands into culturally relevant, engaging and high-performing brand experiences.I design and deliver international marketing and communication strategies that integrate brand campaigns, experiential activations (events, partnerships, emerging technologies), CRM & customer engagement, and content-driven storytelling across social and digital platforms.Having worked in creative and media agencies, innovation consultancies and at a global tech leader, I bring a distinctive ability to combine creativity, cultural insight and global execution. My background in marketing, communication, digital and innovation, built through collaborations with leading global companies, gives me a unique edge in designing and implementing strategies in increasingly complex and competitive environments.Driven by one mission: embodying and enriching brand value propositions, with impact on image, business and talent.
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