Erin Smolinski

Senior Global Pr, Spirits @Campari Group

New York, NY, US

Global brand and corporate communications leader for Campari Group, overseeing lifestyle, business and trade media strategies, executive and corporate communications, owned social channels, social impact, and corporate philanthropy initiatives. Directed buzz-building product launches, earned media, experiential, influencer relations, celebrity relations and brand partnerships. Managed multiple agency partners while overseeing 12-15 global priority brands. • Built and executed award-winning, integrated global PR campaigns from ideation to execution across the Campari Group portfolio of iconic brands including Wild Turkey, Grand Marnier, SKYY, Espolón Tequila, Appleton Estate Rum, The Glen Grant, Champagne Lallier, and more. Secured coverage for global news initiatives, journalist visits and tailored, onsite media events • Developed best-in-class global PR lighthouse programs and led local PR teams in key markets to help improve PR programming focused on long-term vision to grow brand awareness & relevance • Responsible for launch success and PR campaign for Campari RARE Division, focused on the super-premium plus luxury portfolio. Developed a new route-to-market for the portfolio including brand storytelling, tailored omni-channel approach, and bespoke brand building model • Prepared corporate presentations, speeches, quotes and press materials for global and brand executives, stakeholders, and Master Distillers. Media trained company stakeholders, celebrity affiliates and executive & senior leadership teams for global PR coverage. Lead copywriter for global communications materials • Managed multiple external PR agencies, driving them to deliver creative and imaginative activities + develop digital content and PR-scalable assets to generate global press • Global lead for consumer facing public relations campaigns, including the Wild Turkey + Matthew McConaughey partnership for Longbranch. Lead publicist for celebrity-facing public relations and global campaigns

Eastern Michigan University

Bachelor of Fine Arts - BFA, English Language and Literature/Letters