Lexy Correa
Marketing Specialist @Patry Group of Companies
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WORK HISTORY
Marketing Specialist @Patry Group of Companies
Kingston, ON, CA
MARKETING AND COMMUNICATIONS- Develop and manage a yearly advertising budget of create targeted digital campaigns, and oversee execution across Meta, Google Ads, Reddit, Out of Home, Print, and sponsored editorial platforms- Guide marketing and communications strategy in partnership with General Manager, content creators, and agency of record- Website maintenance and SEO for 25+ properties located in Kingston, Amherstview, Ottawa, and Kanata- Act as the point of contact for marketing and communications requests to support our sub-brands: Kenlar Properties, Williamsville Property Management, 150 Marketplace, 180 Kanata, Patry Student Rentals, and Patry Market Rentals- Monthly reporting of digital KPIs for properties: website statistics, organic social media, and paid campaigns- Map briefs and scripts for photography and videography of units and building amenities- Support media relations by drafting press releases, coordinating interviews with the owner, and managing media follow-ups, including providing quotes, photography, and key information.CREATIVE DESIGN- Copywriting, design, and production for property marketing collateral, including magazine ads, postcards, door hangers, view books, site signage, posters, and more- Brand ideation and design for new properties: logos, colour schemes, typography, and mood boards.
EDUCATION
St. Lawrence College
Ontario College Advanced Diploma, Advertising and Marketing Communications Management
SKILLS
ABOUT LEXY CORREA
Working in an industry that is constantly changing, I strive to expand my knowledge and approach every opportunity with an open mind. To me, marketing is more than making sales or figuring out what medium would be best for a target audience; it’s about helping others and forming connections.With fine attention to detail, reliability, and an eye for design, I always make sure my clients are heard on any platform. My expertise lies in digital marketing, media relations, and event coordination and promotion. I take on project-based marketing and communications work with LOC Marketing and Communications, an advertising and consulting agency, helping clients grow their digital channels. I also dedicate myself to the success of up-and-coming marketers by teaching marketing and communications courses at St. Lawrence College in Kingston, Ontario. Helping students and watching them grow into themselves brings me joy in life. My past position with the award-winning Visit Kingston brand involved digital marketing, public and media relations, and social media management for an audience of HIGHLIGHTS- Economic Developers Association of Canada (2023): Best use of Digital Marketing, Social Media- Summit International Awards (2023): Gold, Diversity, Equity, and Inclusion in Destination Marketing- Tourism Industry Association of Canada (2022): 30 under 30 Achiever Award- Tourism Industry Association of Ontario (2021): Ontario Tourism Resiliency Award, Sustainability for Frontenac\'s Farms to Kingston\'s Tables- Canadian Search Awards (2020): Best Use of Search, Travel and Leisure for \"25 Things to do in Kingston.\"- St. Lawrence College (2018): President’s List Award (one of six students selected during Convocation).
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