Alexandra McCann
Marketing - Social Media @Itc Travel Group
Signup · Get unlimited contacts
WORK HISTORY
Marketing - Social Media @Itc Travel Group
Lead social media across multiple brands, managing both organic and paid activity.* Develop and execute content strategies tailored to different audiences, aligned with brand and commercial objectives.* Create social-first content including short-form video, photography, and copy, from ideation through to publishing.* Plan, launch, and optimise paid social campaigns, using performance insights to drive results.* Analyse content and campaign performance, applying insights to improve future activity and strategy.* Collaborate with marketing, PR, and commercial teams to support campaigns, partnerships, and brand initiatives.* Deliver social media activity for external partners, working from commercial briefs, managing approvals, and ensuring delivery against agreed outputs.* Provide guidance and support to internal teams on best practices when capturing content on fam trips.
EDUCATION
Swedish School of Costa Del Sol
High School Diploma, Business, Management, Marketing, and Related Support Services
University of Chester
Bachelor's degree, Drama and Dramatics/Theatre Arts, General
Halmstad University
Digital Marketing
ABOUT ALEXANDRA MCCANN
I’m a Social Media Specialist working across multiple brands within ITC travel group, leading both organic and paid social activity across a variety of platforms.I manage social media end-to-end, from strategy and content planning through to creation, publishing, community management, and performance analysis. Working across different brands and audiences, I adapt content, tone, and approach to deliver consistent, high-quality social presence while supporting wider marketing and commercial goals.Alongside organic content, I plan and optimise paid social campaigns, using performance insights to refine activity and improve results. I also collaborate closely with marketing, PR, and commercial teams, supporting campaigns, partnerships, and supplier activity from brief through to execution and delivery.I’m particularly interested in social-first content and short-form video, with a focus on creating content that feels native to each platform while still delivering against brand and business objectives. I enjoy working in fast-paced environments where ideas can quickly be turned into content, tested, and improved through performance.Having grown up across multiple European countries with British and Swedish heritage, I bring a strong understanding of culture, audience, and storytelling into my work.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.