Alexandra Chepulsky
Sr Affiliate Marketing Manager @Caraway Home
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WORK HISTORY
Sr Affiliate Marketing Manager @Caraway Home
New York, NY, US
Led affiliate channel to become 4th revenue driving channel and the most efficient one for the business- Built relationships with partners including top partners like press, editors, affiliate networks, influencers, blogs, card linked offers- Managed affiliate agency and a freelancer on daily basis- Reported on performance, analyzed it and created strategies to grow the channelAchievements- YoY revenue increase by +87% while increasing ROAS by +4%- Decreased coupon publishers revenue from 26% to 7%, increased productive publishers by68% YoY. Diversified revenue coming from top partners from 82% to 70%.
EDUCATION
Università degli studi Roma TRE
Bachelor's degree, Film/Cinema/Video Studies
Queen Mary University of London
Master's degree, Marketing
Polimoda
Fashion Marketing, Marketing
Oxford Brookes University
Bachelor of Arts (BA), Communication and Media Studies
ABOUT ALEXANDRA CHEPULSKY
Marketing professional with 11 years of international experience across household goods…
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