Alexandra Carnall
Product Designer @Crunch
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WORK HISTORY
Product Designer @Crunch
As the only Product Designer at Crunch, I own the design vision and strategy for their accounting and tax software, making complex financial processes feel simple and enjoyable for clients.Achievements:↗ Designed an automated matching tool to simplify bank reconciliation, reducing manual effort.↗ Designed a discrepancy checker with rule-based automation to enhance bookkeeping accuracy.↗ Introduced a Tinder-style swiping feature for bank reconciliation, increasing user engagement.↗ Designed CrunchPay, enabling faster payments via a simple PDF button on invoices.↗ Created an interactive pricing quiz that intelligently guided users to optimal subscription choices.↗ Optimised user flows for key features like tax, rebates, credit notes & banking.↗ Reworked the pricing page to maximise revenue through strategic price and brand positioning.↗ Revamped the \"Refer a Friend\" flow with intelligent nudges, enhancing referral conversion.↗ Simplified online sales journeys to improve client on-boarding and enhance conversion.↗ Analysed brand value proposition, using A/B testing to deliver messaging that resonated with users.
EDUCATION
University of Lancashire
Bachelor's degree, Graphic Design
Runshaw College
Extended Diploma, Graphic Design
UX Design Institute
Professional Diploma in UX Design , UX
Wigan and Leigh College and University Centre
NCFE, Team Leading and Management
ABOUT ALEXANDRA CARNALL
With over 8 years of product experience and 11+ years in visual design, I’m currently focused on the SaaS industry, guiding Crunch’s products solo as a Senior Product Designer.Working independently has shaped how I approach design. I take full ownership of the entire end-to-end process, from research and UX through to UI. I create products that are useful, usable, and enjoyable, with the goal of solving real problems, building products that sell themselves, and turning users into raving fans.I’ve worked on over 500 projects across 20 industries, designing digital products for all device types, spanning SaaS platforms, apps, and websites. → End-to-End Product Design (Research → UX → UI)→ User Research, Testing & Analytics→ Wireframing & Prototyping→ Accessibility & Inclusive Design→ UX Best Practice and The Laws of UX→ Managing Design Systems & Libraries→ Product & Brand Value Propositioning→ Stakeholder Alignment Workshops→ Design Leadership & Mentorship→ Building AI-Driven Tech→ Storytelling & Design Communication → Interior Design Lover→ Homebody at Heart→ Street Food Lover→ Proud Mum of 2→ Savvy Shopper for Unique Finds→ AI Enthusiast \'! Drop me an InMail or email a••••••••@hotmail.com, I love a good natter!
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